A plant-based meat brand decided to take an unusual — and cannibalistic — route to sway people to try their product.
European company Oumph! developed the Human Meat Plant-Based Burger — a burger they say tastes just like people — for those willing to indulge in fake human flesh.
“We developed this burger in no time as soon as we knew what taste and texture we were after,” Oumph! Co-Founder Anders Linden said in a YouTube video.
During Halloween last year, the company set up a food truck in Stockholm, Sweden, serving the “scariest plant-based food ever.”
The company released a short advertisement, complete with a sinister voiceover depicting dark scenes in a kitchen as a a chef develops the human-based meat. The commercial then dares people to try it.
LOLA MullenLowe, Madrid the agency behind the campaign, said they wanted to “convince” meat-lovers that plant-based products could “replicate the taste of any meat.”
“And of course, a solution was to make a tasty plant-based human meat burger,” Tomas Ostilglia, Creative Director at LOLA MullenLowe said.
The campaign won a Silver Prize at Cannes Lions Festival, an international festival for the creative marketing community.
“Our mission is to change how people eat, and it is our duty to use creativity as a tool to make this change happen,” Henrik Åkerman, Global Brand Leader at Oumph!, said of the award.
The burger itself is made with soy, mushrooms, and wheat protein as well as “plant-based fats and a mysterious spice mix.”
“No humans were injured in the development of this product,” the company said.
Courtesy By INSIDER